May 4, 2021

Ep. 8: Why is the messenger important in climate messaging?

Ep. 8: Why is the messenger important in climate messaging?

In this episode, we take a deeper look at “the messenger” and why it can be important to understand different messengers in climate communications. We refer to research from David Holmes, Director of the Monash Climate Change Communication Research Hub and explore the issues of trust, effectiveness and things to be learned from messengers. 

Join us as we discuss a number of ways to become more mindful, emphatic and, overall, better communicators - and become what we like to call “agents of change” for a climate safe future. This can take shape in many forms and evolves over time. As a group we have developed a snapshot of ways that you can make a meaningful impact.


There are infinite ways for you to be active in how we shape a climate safe future. This can take shape in many forms and evolves over time. As a group we have developed this list to share ways that we, ourselves, have been involved in climate action. 

  • Vote. At every level - federal, state and council. 

Being an active participant in Australia’s democracy is one of the most powerful ways for you to affect the direction of climate policies. Voting is a privilege that many people do not have, so we should be mindful not to take it for granted. If you can, write letters, sign petitions, support campaigns and local political groups—you’d be surprised how effective this can be.

  • Divest from fossil fuels

We cannot provide financial advice, however divesting from your bank, your superannuation and your energy consumption can scale your impact! By taking your money out of these organisations and putting it in organisations that are supporting climate safe futures you are creating a market signal that fossil fuels are not a safe investment. To make your divestment more effective, tell the organisation you are leaving them because they are investing in fossil fuels. See Market Forces for a breakdown of Australia’s banks and superannuation funds. 

  • Get involved and support environmental organisations

Donate your dollars, your time and/or your skills, when you can. Immersing yourself with others working towards climate safe futures grows your web of connections and exposes you to a variety of environmental approaches and theories of change. Not sure where to get started? Jump on Eco Shout to find local organisations and causes you can get involved with! 

  • Develop your knowledge and share it!

The most exciting part about environmentalism is that the knowledge and approaches are ever evolving! So one of the most powerful things we can do is keep learning and sharing knowledge with each other. Challenging your worldview and assumptions is incredibly powerful. Check out these resources for a wild ride:


Recorded 19th April 2021.

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