Dec. 20, 2021

The importance of narrative. Feat. Andy Fallshaw - Bellroy

The importance of narrative. Feat. Andy Fallshaw - Bellroy

On this episode of Producing with Purpose, I speak with Andy Fallshaw, co-founder of the Australian carry brand, Bellroy.

Andy is a dad, a designer, an engineer, an entrepreneur, a surfer and just a great person to have a conversation with about founding and running a business with purpose. 

Andy gives some fantastic insight into the importance of having a strong narrative, not just around your company and values, but around the product itself, which has been reinforced from the start with Andy taking a role in founding the Carryology blog. This has served as a core part of the 'carry community' and demonstrates the importance of being an authority in your field.