As online trends progress, we hear the term 'authenticity' mentioned more than ever. But what does it mean to be truly authentic?
Sometimes, we can get caught up in trying to make things look so professional, so well executed, that they can seem insincere. And even worse, if we try to make the artificial look authentic, it can very quickly damage a reputation.
So whilst this subject was fresh in my mind, and I had the pleasure of sharing an 'authentic' moment recording this podcast from London in my Mum's dining room, I felt it was a great opportunity to talk about an element of personal brand which, if done right, can be the difference between cutting through the noise, or being left behind.